A new era started for Volksfürsorge on January 1, 2009. With the merger with Generali Versicherungen "Volksfürsorge AG Vertriebsgesellschaft für Vorsorge- und Finanzprodukte" was set up as a distribution network specialised in high-quality advice. This measure responds to the rising demand in the market for outstanding advisory services.
However, in future nothing will change in the well-known corporate image of Volksfürsorge – one of the largest distribution companies in Germany – especially not in its tried and tested methods in providing advisory services. The high-quality advisory process, "KBB – transparency and better advice" (the abbreviation standing for the German words "klar und besser beraten") and the brand claim of "Keine Sorge Volksfürsorge" (No worries – Volksfürsorge) will remain unchanged. Only now, Generali Versicherungen will assume the function of the risk carrier for the insurance coverage.
For customers, this new structure can only mean advantages: on the one hand the product range is even more varied due to the attractive products of Generali and Volksfürsorge (“The best of both worlds”), on the other hand the salaried field staff will be able to concentrate fully on quality advice and with 350 points of sale will be even closer to customers than in the past.
"With us you have transparency and better advice" is the standard pursued by around 4,000 professional intermediaries and the some 40,000 side-job agents when providing service to their customers and in their efforts to win new customers. The message: more proximity + more variety = more Volksfürsorge.