Variety of Brands 

The diversity of our Group's distribution channels ensures a broad access to customers. ...more

Unity in Diversity 

We combine the advantages of a big unit with a brand portfolio consistently geared to our distribution channels. ...more

Group Structure 

This section gives you an overview of the structure of the Generali Deutschland Group. ...more

Cooperation Agreements 

Our success is based on our qualified fieldstaff and strong cooperation partners. ...more

Company Presentation 

Security based on success
Founded 180 years ago as a regional fire insurance company, the Generali Deutschland Group has grown to become number 2 in the German primary insurance market.

The activities of Generali Deutschland Holding AG and its subsidiaries aim at stabilizing and further expanding the excellent market position of the german Generali Group in the interest of our customers and our shareholders. The basis for the above-average development of the Group are a broadly based diversity of distribution channels and a brand portfolio geared to these channels.

In addition to the strong traditional fieldstaff networks of the Group companies, a large number of part-time intermediaries, direct selling and widely spread contacts with brokers and multiple agents, the Group's success is in particular ensured through the longstanding distribution partnership with Deutsche Vermögensberatung, one of the leading autonomous financial sales organizations, and through further cooperations with partners from the financial community.

Corporate Brochure "Discover a strong Group"
Generali Group